New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual way to attract new customers and help build strong relationships.

There are a few ways Posts will help your business engage with its customers:

  • You will have the ability to share daily specials or promotions for your existing and new customers to claim.
  • You will be able to promote events by sharing the dates and times of your events along with a description.
  • You will be able to highlight best selling products and showcase any new arrivals or additions to your inventory.
  • It will encourage your customers to “Learn More”, “Buy”, “Reserve”, “Sign Up”, or “Get Offer” – each with strong call-to-action links that are easily accessible with one click. 


How Do You Get Started?

The first thing you must have is a Google My Business profile page for your business. If you do not have one, you can sign up for an account. Once a profile page has been built and set up, you can start posting.

Once you are in your Google My Business profile page, you will have the option to utilize ‘Posts’. When you’ve got all your information set up, it will take about 5 minutes before it goes live.


Final Thoughts

This is Google’s newest level of connecting business owners with their audiences – and vice versa. Posts are a great way to showcase specific products, market special offers or discounts, and to get important messaging across, all directly within the Google Knowledge Panel. Talk with your digital agency or partner to determine if your business is eligible for Google Posts today and get started connecting with your consumers on a new, attention-grabbing level.