Data to Aid Spring Campaigns: North America


departures-airport-sign-picjumbo-comTravel tech company Sojern is out with its first Global Travel Insights report of the year, analyzing recent search and booking data.

The full report addresses trends across Latin America, Europe, Asia-Pacific, the Middle East, Africa, and North America – including which days of the week see the most travel searches by region, top destinations searched by destination type, and a spotlight on April travel broken down by region.

To aid hotel and resort teams in strategic planning of Spring marketing campaigns, here are key takeaways most relevant to North American interests, with a spotlight on April travel.


Q4 2016 North America Search Trends

TOP 5 DESTINATIONS

  • Miami
  • New York City
  • Las Vegas
  • Los Angeles
  • Chicago

PARTY SIZE

  • 72% of parties included three or more travelers
  • 20% of parties were two people
  • 8% of parties were solo

DURATION

  • 40%: Up to three days
  • 32%: 4-7 days
  • 11%: 8-11 days
  • 16%: 12+ days

 

North America Search Data for April 2017 Travel

TOP 5 SHORT-HAUL DESTINATIONS

  • Miami
  • Las Vegas
  • Orlando
  • New York City
  • Los Angeles

TOP 5 LONG-HAUL DESTINATIONS

  • Cancun
  • London
  • San Juan
  • Paris
  • Bangkok

TOP 3 APRIL DEPARTURE DATES SEARCHED

  • 1st
  • 7th
  • 8th

TOP DESTINATIONS SEARCHED FOR APRIL TRAVEL

  • BEACH
    • Miami
    • Cancun
    • Honolulu
    • Fort Myers
    • San Juan

 

  • METROPOLITAN
    • London
    • New York City
    • Los Angeles
    • Paris
    • Phoenix

 

  • SIGHTSEEING/RECREATIONAL
    • Orlando
    • Las Vegas
    • Boston
    • Denver
    • New Orleans

 



 

Full report available for download via Sojern’s website.