Despite the potential for airport security delays and the uncertainty of an election year, a full one-third of travelers are looking to increase their travel spend this year.Travel tech company Sojern recently issued their 2016 North America Travel Trends Report, which analyzed the behavior of US and Canada travelers from January 2015 through April 2016.Major takeaways from the study include insight regarding budget, trip duration, search lead time, and destination hot spots.
Budget
- Travelers from the US are budgeting $6,400 USD on average for travel this year, 22% more than the global average of $5,100.
- Travelers from Canada are budgeting $8,400 USD on average for travel this year, 49% more than the global average.
Duration
- The average US trip duration is 7 days.
- The average Canada trip duration is 11 days.
- States with the longest searched trip duration are Hawaii, Alaska, Delaware, California, Oregon and Washington.
- States with the shortest searched trip duration are the District of Columbia, Texas, Louisiana, Illinois and Minnesota.
Searched Lead Time
- States with the shortest search lead time are Delaware, Alaska, Iowa, South Dakota and Maine.
- States with the longest search lead time are Georgia, Florida, Nevada, the District of Columbia and Texas.
Top Destinations and Emerging Markets
- Top 5 international destinations for US travelers, in order, are Mexico, the United Kingdom, India, Puerto Rico and France.
- Top 5 international destinations for Canada travelers, in order, are France, the United Kingdom, Mexico, India and Italy.
- Top 5 US emerging markets are Guadeloupe, Martinique, St. Vincent and the Grenadines, Liberia and Cuba.
- Top 5 Canada emerging markets are France, Cuba, Morocco, Ukraine and Iceland.
The full report can be found on Sojern’s website.You’ve got the data. Now what?Dissect it. Dig in to find what macro trends are most relevant for your brand.Fine-tune your strategy. Two-thirds of travelers book their vacation via online platforms. Leverage the data to help schedule your marketing campaigns for maximum influence during the path to purchase.
Despite the potential for airport security delays and the uncertainty of an election year, a full one-third of travelers are looking to increase their travel spend this year.Travel tech company Sojern recently issued their 2016 North America Travel Trends Report, which analyzed the behavior of US and Canada travelers from January 2015 through April 2016.Major takeaways from the study include insight regarding budget, trip duration, search lead time, and destination hot spots.
Budget
- Travelers from the US are budgeting $6,400 USD on average for travel this year, 22% more than the global average of $5,100.
- Travelers from Canada are budgeting $8,400 USD on average for travel this year, 49% more than the global average.
Duration
- The average US trip duration is 7 days.
- The average Canada trip duration is 11 days.
- States with the longest searched trip duration are Hawaii, Alaska, Delaware, California, Oregon and Washington.
- States with the shortest searched trip duration are the District of Columbia, Texas, Louisiana, Illinois and Minnesota.
Searched Lead Time
- States with the shortest search lead time are Delaware, Alaska, Iowa, South Dakota and Maine.
- States with the longest search lead time are Georgia, Florida, Nevada, the District of Columbia and Texas.
Top Destinations and Emerging Markets
- Top 5 international destinations for US travelers, in order, are Mexico, the United Kingdom, India, Puerto Rico and France.
- Top 5 international destinations for Canada travelers, in order, are France, the United Kingdom, Mexico, India and Italy.
- Top 5 US emerging markets are Guadeloupe, Martinique, St. Vincent and the Grenadines, Liberia and Cuba.
- Top 5 Canada emerging markets are France, Cuba, Morocco, Ukraine and Iceland.
The full report can be found on Sojern’s website.You’ve got the data. Now what?Dissect it. Dig in to find what macro trends are most relevant for your brand.Fine-tune your strategy. Two-thirds of travelers book their vacation via online platforms. Leverage the data to help schedule your marketing campaigns for maximum influence during the path to purchase.
