Flipboard is a free iPad app that you can quickly download from iTunes and then request access to the service via email.
It downloads your latest incoming updates from your Facebook and Twitter accounts and turns it into a colorful digital magazine. Flipboard will turn the links you receive from your Facebook friends that might include photos and displays it on your iPad along with the first few paragraphs. If you touch the photo or image it will expand to fill the entire iPad. If you touch a link it will bring up the page on Flipboard’s built-in web browser. You even have a comment section to discuss the story with your Facebook friends.
You can use Flipboard to read your Twitter incoming messages. It displays a few paragraphs of the web page along with any links or images so you are not limited to the 140 character cryptic messages your followers send you!
Flipboard also acts as a Twitter feed reader so you can put your favorite feeds into Flipboard and it will turn into an instant news magazine that updates itself. You can link to lots of Twitter news sources such as Fortune, Economist and Wired to name a few.
You can also use Flipboard to aggregate data feeds from major news sources. It sorts the stories into useful categories — news, business, sports — allowing you to riffle through a great variety in just a few minutes.
Flipboard is still in it’s infancy with lots of bugs that need tweaked. For instance, it doesn’t store downloaded data for when you’re not connected to the Internet and there’s no reload button to refresh content. At the moment you have to shut down the app and restart it to refresh content. Sometimes there is a lag of 30 minutes updating Facebook content. You also can’t bookmark a webpage within Flipboard to your iPad’s Safari web browser. Future releases of Flipboard should iron out some of these bugs though. For now there’s still plenty to like about Flipboard.
One example of how you could incorporate Flipboard into your social media marketing and sales efforts is to create a dummy Twitter account that you will not use to promote your business or proactively seek followers. What you would use it for is to tweet to this account any customer reviews about your product you find online or any videos you post to YouTube of customer testimonials. This Twitter account is essentially your social bookmarks that you link to the Flipboard app on your iPad. This will enable you to create a social media magazine that is portable and attractive which you can show your potential clients to assist in the sales process.
Are you using Flipboard as part of your marketing/sales process? If so, share with us how Flipboard has been able to help you and your business.