Screen Pilot’s digital brand experience (DBX) technology not only drives direct bookings on a global scale, but it can increase conversions within the local market, as well.

Sanctuary Camelback Mountain, a serene resort and spa in Scottsdale, Arizona, used DBX to create a personalized journey for the local market and boost bookings by Arizona residents.

• Locals who received a personalized DBX journey converted at a rate 5X higher than the site’s previous average for Arizona residents.
• Residents who received DBX personalization were 55% more likely to return to the hotel’s website.
• Arizonans who received DBX personalization averaged more page views per website session than those who did not.