Hotel & Resort Search Engine Optimization

Healthy rankings in organic search results are critical in today’s highly competitive hotel industry. In an era of information overload, search has become a vital tool in navigating the net. It is estimated that over 50% of the Internet population uses search engines to research and book travel online.

A direct distribution strategy (DDS) with SEO at the core is critical to re-gaining market share. No matter whether you are an independent, mid-sized or global chain of properties – the need to have a cost-effective marketing plan that increases traffic and amplifies marginality on ROI is universal.

Not having an SEO strategy in place will mean loosing direct-to-hotel business and relying on other higher cost marketing activities, such as merchant sites, to deliver business.

Benefits of SEO

:- Drive incremental traffic to your website
:- Attract more qualified visitors with higher conversion ratios
:- Lower customer acquisition costs
:- Reduce reliance on costly merchant models
:- Re-gain and increase market share