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Hotel and Resort Internet Marketing and
e-Business Solutions
Online travel markets are at various stages of development.
In the US, the world's largest market, growth is strong, but slowing.
Europe, less than half the size of the US market, still has upside
potential. But in the Asia-Pacific region, China and India are
on the way to becoming market powerhouses.
Objectives. Strategies. Tactics - Your site objective
defines the big picture, strategies provide the framework, and
tactics fill in the details. There is no shortage of Internet
related marketing tactics for hotels and resorts. Many have great
potential. The challenge is to sift through and choose the ones
that are right for your property, brand and market segment.
The key to knowing which tactics to deploy involves
thoroughly understanding your target markets and your positioning
relative to each. Once these strategic issues have been addressed,
you will be better able to choose tactics with the most potential
for success.
Screen Pilot uses this philosophy every time we
engage a new hotel or resort marketing client to ensure your presence
on the internet is as effective as possible and maximizes your
return on investment.
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