To make sure a web site is meeting customers’ needs, business
managers need information about who its visitors are, where
they come from, how they use the site and how to best encourage
them to book a room online. Web analytics delivers that information,
providing detailed insight into web site visitors and their
behavior.
Detailed web analytics can provide deep insight
into customer and prospect usage but it also can help provide
measurable ROI metrics for future campaigns and efforts. If
you don't know what's happening, how are you supposed to achieve
your goals?
