My first impression of the Hilton app was simple, easy to use, and basic. Overall, I would say this app is designed for already loyal guests as I didn’t feel like its goal was to entice new customers. It is a straightforward booking app.

When you open the app you are presented the main menu to Find a Hotel, Lookup Reservations, Sign in to HHonors or Book a reward stay.

Since we are looking for a hotel we chose “Find a Hotel”. You have the option of finding a hotel by your phone’s GPS location, by City, by Airport Code, by Address.

 This menu is nothing spectacular, but functional nonetheless. After you have decided on how you want to search you can then move on to enter your dates, details, promo codes, corporate account info, etc.

When you finally arrive to the page with hotels, you find small thumbnail photos and brief descriptions. I noticed immediately that not all of the photos were formatted correctly so some displayed with white lines above and below the photos. I think this is a simple area where this could be approved visually with correct formatting.

I did like that each chain within Hilton has its own color theme on the app.

I consulted a Frequent Traveler Expert for his opinion on the app, and he said that for the most part he liked it. He did have two complaints. Once you log in to the HHonors, you have to return to the main menu in order to move forward with booking a reservation. It seems it would be more functional if it would progress into the booking screen after you logged in. His other complaint was that it didn’t remember you so each time you want to book or check a reservation you have to log in again. I’m sure this is considered a way to ensure your security, but that doesn’t mean it isn’t annoying.

So in summary, the app is functional but isn’t over the top flashy and has a navigational challenge with its HHonors log in process.

We would love to know your opinion of the app too as this is just our humble opinion. Feel free to comment on this post.

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