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	<title>Water Cooler</title>
	<link>http://www.screenpilot.com/blog</link>
	<description>Thoughts and clippings from our travels in the digital arena</description>
	<lastBuildDate>Tue, 07 Feb 2012 03:38:18 +0000</lastBuildDate>
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		<title>Case Study: Urban Boutique Hotel in Brooklyn Launches Hip Website Masterpiece</title>
		<description><![CDATA[HOTEL 718 &#8211; Urban Boutique Brooklyn, NY Hotel  Background: In the heart of historic Brooklyn, NY a new gem is being developed &#8211; Hotel 718. With a free-spirit and sense of its community, this urban boutique hotel will embrace upscale style, comfort and the edgy and eclectic artsy-ness of its surroundings. Before launching into boutique hotel [...]]]></description>
		<link>http://www.screenpilot.com/blog/2012/02/case-study-urban-boutique-hotel-in-brooklyn-launches-hip-website-masterpiece/</link>
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		<title>REVIEW SERIES: HOSPITALITY IPHONE APPS</title>
		<description><![CDATA[Marriott iPhone App In the spirit of making these reviews more interesting, I have developed a scale of greatness for the hospitality apps. Each app will be rated on three basic categories:  appearance, functionality and amount of information for guest. By creating a simple platform to evaluate the different apps, we will start to develop [...]]]></description>
		<link>http://www.screenpilot.com/blog/2012/01/review-series-hospitality-iphone-apps-2/</link>
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		<title>2012 &#8211; The Year of Mobile</title>
		<description><![CDATA[Screen Pilot looked into its very own crystal ball and returned with a few interesting predictions for 2012. It will be a year where mobile will go beyond anything we have experienced previously. As time progresses, we forget what the world was like when we didn’t multi-task all the time, simply interacting face-to-face. Although this [...]]]></description>
		<link>http://www.screenpilot.com/blog/2011/12/2012-the-year-of-mobile/</link>
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		<title>Review Series: Hospitality iPhone Apps</title>
		<description><![CDATA[Hilton iPhone App My first impression of the Hilton app was simple, easy to use, and basic. Overall, I would say this app is designed for already loyal guests as I didn’t feel like its goal was to entice new customers. It is a straightforward booking app. When you open the app you are presented [...]]]></description>
		<link>http://www.screenpilot.com/blog/2011/12/review-series-hospitality-iphone-apps/</link>
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		<title>Your guests have a voice and so do you &#8211; responding to reviews</title>
		<description><![CDATA[The time has come when an irate guest can no longer be appeased by a sincere apology and a complimentary night’s stay. Now, rather than just spewing anger towards your establishment to their friends, they can share it with the world through sites like Tripadvisor, Yelp, Google Places, etc. Your guests have the opportunity write [...]]]></description>
		<link>http://www.screenpilot.com/blog/2011/12/responding-to-reviews/</link>
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