Twitter is such a viral way to connect with prospects and existing customers that many businesses are incorporating Twitter as part of their marketing strategy to promote a product or service. Businesses tend to have more than one person participating in the conversation on Twitter and that    can become difficult to manage.

Now there is a solution to the problem in HootSuite.

HootSuite is a professional Twitter client that allows you to manage multiple Twitter profiles, pre-schedule tweets, and measure your success. It’s the ultimate Twitter toolbox!

Some of the key features of HootSuite include:

• help your images go viral
• track statistics – show not only summaries but individual tweet statistics
• a company or organization with more than one contributor can be managed easily over various Twitter accounts
• create groups and embed columns
• automatically feed your RSS to your Twitter stream
• HootSuite with Ping.fm allows you to update your Facebook, WordPress, LinkedIn, and more
• schedule Tweets
• click on the search bar and locate current trending topics, search keywords and monitor your brand
• report spam
• and much more!

Some companies that are using HootSuite to manage their Twitter presence include: National Geographic, Disney, Fox, People Magazine, Dell, Huffington Post, TMZ, US Army, MSNBC and BET to just name a few!

HootSuite is currently free. All you need to do is go to HootSuite and sign up for your free account.