Keep Tabs on Your Online Reputation with Google Alerts
What is your strategy to monitor your company’s online reputation?
One quick and easy way to keep an eye on your brand online (and your competitors) is to create Google Alerts.
This handy Google tool will Alert you via email or text when it finds a new online mention of the word or phrase that you define.
Use Google Alerts To:
Manage New Mentions or Reviews
For every TripAdvisor and Yelp there are a dozen other review websites that people use to help them make informed decisions. Use Google Alerts to receive notifications when a review is posted nearly anywhere online so you can promptly act on it. Google Alerts is also an easy way to know when a press release is picked up and where it is distributed.
Set Up Automated Competitive ResearchCreate Alerts for competitor’s names and websites to learn when a new online directory listing is created, if their name is mentioned in the news, or when they add a new page to their website.
Discover Marketing Opportunities
Receive an Alert when Google finds a website containing the phrase that you want to rank for, or a website that would be worth adding a directory listing to.
Create a Google Alert in 3 Quick Steps:
1. Go to Google.com/Alerts and login to your Google account.
2. Define your Alert:
Search Query: the word or phrase that you want to know about.
Result Type: the default search query result type is “everything” but there are options to narrow it down to news, videos, or blog results.
How Often: receive the Alert as soon as Google finds the search query with “as-it-happens” or a summary of new mentions either “weekly” or “daily.”
How Many: choose either “only the best results” or “all results.” I would suggest starting with “all results” until you get a handle on the type of results you receive for your phrase.
Deliver To: an email address or RSS feed. You will have the option to create a text alert after you create the alert.
3. Click “Create Alert” and you are done!
Go back to Google.com/Alerts anytime to update, add or delete existing alerts.
Who knows what opportunities you’ll find!