Although more mature audiences (ages 35-74) are using social media to follow brands research has indicated that younger adults also known as millennials (ages 16-34) far outnumber them.
A recent survey found that a third of millennials like brands more if they use social media which is double that of older adults. Nearly 1 in 4 millennials interacted with a brand name’s Facebook page at least once a day. Not so with their older counterparts.
Based on the results of these surveys brands have a great opportunity to attract and interact with younger adults who sign in to Facebook every day as long as it’s not done in an annoying and obtrusive way.
Is your brand on Facebook? If so, are you connecting with a younger audience and getting results? If you’re not on Facebook, do the above survey results encourage you to have a presence?