As many in the online marketing field know, Bing and Yahoo are joining forces in the coming months to bring consumers a whole new way to search the web. Starting in either August or September, Bing organic results will begin to display in the Yahoo organic results. This means that if you have been enjoying high organic rankings in Bing, then you will now have comparable organic rankings in Yahoo. Mostly this merger will impact the paid search side of things with Yahoo advertisers migrating over to the Microsoft AdCenter platform. According to some estimates between 25-30% of the organic listings found in Yahoo will be from Bing. Some may ask why the alliance and how can I optimize my website to rank better in Bing?
Well, over the past couple of years Yahoo has seen their market share of searchers decline. This same trend has been seen by Microsoft, but in the past year with the launch of Bing and the creative marketing strategies that they employed to get people to try Bing, Microsoft has been seeing some increases in usage. Both search engines are both still sub par to Google, but do offer different population segments to advertise too. The Yahoo and Bing Alliance is contracted for 10 years and slated to bring the best of both search engines to the table. There are high hopes of cracking the semi-monopoly that Google has on the search world through this joining of competitors.
Now you might be asking how can I make sure that my website still is ranked high in both Yahoo and Bing? Well here are some tips to optimize for both Bing and Yahoo:
Signup for Yahoo Site Explorer and Bing Webmaster Tools. By setting up Yahoo site Explorer and Bing Webmaster Tools for your website, you will see what the search engine spiders see when they index your site. These webmaster tool platforms will show you areas that you might need to change to gain precious rankings. Bing recently launched a new webmaster tool platform which allows for more insight to what Bing spiders see when they index your website.
Follow proper SEO techniques. They are still search engines, so following proper meta tag implementation and making sure your on-site content is appropriate and keyword rich is still very important.
Check Your Robots.txt File. Be sure to check your robots.txt file to ensure that access is granted to MSN/Bing bot. If it is not, then you might be turning away the Bing spider and possible higher organic rankings in Bing.
This new alliance of Yahoo and Bing is a good thing for the search and online advertising world. Just be sure you are prepared and not left in the dust.