Bridging the Data Gap – Clickz

Screen Pilot getting a mention in a recent article on Clickz.com

Bridging the Data Gap – By Sean Carton, ClickZ

There are also some interesting new integrated measuring tools, such as those available from CognoVision, which focus on out-of-home; Screen Pilot, which provides integrated measurement of mobile and online advertising effectiveness…; and ongoing efforts from the Advertising Research Foundation to figure out how to bridge the gap between media and measurement.

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