A Streamlined Look for Pages
This week, Facebook will begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:
Updated Page timeline design
The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.
The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.
Easier access to key admin tools
No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
They’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
Pages to Watch
As Facebook roll out the new design of Pages, they’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about. On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.
Google had (on the hush) made clarifications to their Google Places guidelines to help business owners know what they can name their business within Google Local and what they can not.
In short, Google is allowing a single descriptor within the business name, if and only if that descriptor is location information or describes your business offers.
Here are the revised guidelines:
- Your title should reflect your business’s real-world title.
- In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
- Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
- Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Delivery”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery”, or “Joe’s Pizza Restaurant Dallas”.
Way to make a Local SEO’s life harder Google. I hope you staffed up for this!!
The new gTLD (generic top level domains) program was a long time in the making – almost eight years.
In the last 11 weeks, the number of new generic Top-Level Domains (gTLDs) introduced into the Internet’s root has increased five-fold over the number introduced in the entire last quarter century. Over 100 new gTLDs are now waiting to go “live” for Internet users worldwide. That translates to expanded consumer choice and industry competition. The online landscape is about to be transformed by the innovation that these new domain names will usher in. Until the New gTLD Program, consumers could only choose from up to 22 gTLDs. On 18 January 2014, the 107th gTLD was introduced, and these newly delegated domains are nearing the point where the Registries can accept domain name registrations. Why does it matter if we have more gTLDs? Because expanding choice is the frame that will surround the future picture of Internet growth. More Internet users will soon be able to register a domain name that aligns specifically with their vision. The addition of new gTLDs will enlarge the canvas of the Domain Name Space, enabling the expanded registration of succinct, significant domain names.
[oh and plus ICANN need to keep figuring out how to make registries more money.]
Watch “Get Ready for the Next Big .Thing”
2013 was a big year for us here at Screen Pilot and for the Digital Marketing industry. In fact back in December 2012 we shared some predictions with you.
Lets see what came of them.
1. A focus on visual content
This has occurred in a number of ways. Firstly infographics as a tool has taken off this year. We’ve also seen more and more use of platforms like VFM Leonardo as a way to distribute visual content around the web.
2. Make sharing your businesses photos easy
Share buttons for various social media sites has been prolific around the web in 2013. Notably the rise of the Pin button for Pinterest.
3. Businesses will continue to build their presence on social media and blog platforms.
Blogs grew in importance in 2013, especially with search engines. Google are far more likely to display your blog article as a result for a query if it is timely now than they were in the past.
4. Mobile marketing strategies will be key
As expected smartphone ownership surged in 2013. 56% of consumers in May 2013 owned a smartphone compared to just 35% in May 2011.
5. Ensure your content is optimized for a variety of platforms
Another slight variation on the mobile strategy but again important. Now over 75% of mobile users respond to mobile optimized sites when making purchases.
6. A focus on ‘context’ rather than ‘content’
Not to toot our own horn but our team of SEO nerds saw the Hummingbird coming! The Google Hummingbird update that occurred in mid 2013 was huge for the industry. It helps Google understand “both the context and the content of a query”.
Our crystal ball was obviously in good working order last December! Lets blow off the dust and see what we can come up with for 2014…
1. The ever-changing landscape of the Google SERP.
Look out for betas and limited tests from 2013 to start getting rolled out globally by Google. The image extension test from AdWords is a particular favorite of ours.
2. Continual clampdown of outdated and spammy link tactics.
It seems that even guest blogging is under the microscope these days. Expect this to continue to increase in 2014.
3. Increase in use and importance of mark-up language like Schema.org
We’ve seen more examples of Schema being implemented within search results this year. Ticketmaster.com is a great example of Schema in action.
4. The disappearance of data from analytics platforms
The <Not Provided> problem is about to hit 100% across all Google searches. Good digital agencies will know how to get around issues like this but expect to see more examples of data that was previously available to marketers being taken away.
As always if you continue to follow best practices and stay ahead of the curve then 2014 should be another excellent year. We hope you all have a great one.