The Hilton San Diego Resort & Spa is a luxury resort in the beautiful vacation destination of San Diego, California. Although managed by Hilton, they desired to create a website to communicate their unique message beyond the Hilton (brand.com) website. The solution to this problem was the creation of a vanity site, sandiegohilton.com. On July 18, 2011 sandiegohilton.com was born into the crazy Google dominated world. With the birth of the captivating new site, Screen Pilot was given the opportunity to guide it through its infancy.
Screen Pilot was tasked with the challenge of introducing Google to sandiegohilton.com, and teaching Google to appreciate it, love it and rank it to compete with brand.com.
First Page of Google – WooHoo!
Within one year after launch, Screen Pilot took the baby fresh domain and landed it on the 1st Page in Google for highly competitive keywords, like “san diego resort”. Not only is it competing, it’s ranking above vanity.com!
In order to understand the impact of Screen Pilot’s search marketing efforts, we’re going to compare YoY data for 30 days post launch. (07/20/12 – 8/18/12 vs 07/20/11 vs 8/18/11) Organic Traffic Increased by 431%! Total Site Traffic Increased by 44%! Organic search traffic to the site increased by a staggering 431% YoY.
Why the massive increase in organic traffic? The prize for living on the 1st Page in Google.
This massive increase of 431% can be attributed to 1st page rankings in Google for all branded terms and highly competitive unbranded keywords like, “san diego resort”. Organic traffic skyrocketed across the 3 major search engines: Google organic traffic increased by 629% YoY, Bing organic traffic increased by 480% and Yahoo organic traffic increased by 467%. The icing on the proverbial Google cake – vanity.com outranks brand.com The vanity site also outranks brand.com on branded keywords like “hilton san diego resort” in Google and there was a 286% increase in organic traffic from that keyword.
We know you’re wondering – how did they achieve such great ranking success?
The answer is simple… strategic SEO optimization and dedicated SEO experts. This isn’t rocket science (of course, we hope you believe it’s that complicated), we established our primary keyword targets list then ensured that the on-page copy, page titles, meta descriptions, etc. were well-written to target these keywords. We also put together a detailed link building strategy and implemented it. The rest of our strategies…well, that’s confidential, but I will say that we pride ourselves on squeaky clean, white hat SEO.
By creatively using strong search marketing strategies, Screen Pilot took the fresh domain, sandiegohilton.com and achieved ranking above Hilton.com on the first page of Google. As a result, the property has experienced exponential increases in search traffic to the site. Even with a behemoth like Hilton.com, the little guy (sandiegohilton.com) can outrank it with a team of committed, passionate search marketing experts behind it.