google press release search visibility

Everything Old Is News Again

Posted by | Online Marketing, SEO | No Comments

Google is once again giving press releases visibility in search results. The search phrase “easter hotel staycation ideas” returned these results. The first result,, is a press release distribution service. A good PR program has always been good for SEO. Churning out press releases that have little to no…

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The Travelers Journey to Booking

Navigating the Traveler’s Path to Purchase

Posted by | Hotel Marketing Tips, Mobile, Online Marketing, SEO, Social Media, Video, Web | No Comments

Have you ever wondered what the lifecycle of travel booking looks like from inception to completion? What influences a traveler to choose a certain destination or a specific brand? More importantly, what is going to make them choose your brand over a competitor? Google recently released a report following travelers…

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