June 26, 2007
Screen Pilot Launches GoTrip.mobi – Direct
To Consumer Mobile Marketing Tool for Hotels
Digital marketing & technology firm Screen Pilot
Group announced today that it launched a white labeled mobile
marketing and CRM system for hotels and resorts. GoTrip.mobi is
the industry’s most significant and anticipated mobile product
launch this year.
“GoTrip answers to the need of the traveling consumer
that expects a higher level of interaction with a brand” says
Tom Dibble, CEO of the Screen Pilot Group. “We offer the ability
to generate new business from mobile search and direct response
while at the same time providing a high touch mobile CRM suite
of tools that reaches over 72% of the US population”.
GoTrip provides an entirely branded experience for
any independent or chain. It delivers content and information
most utilized by the mobile web consumer such as local search
and weather information but also CRM features such as flight notifications
and airport alerts. It then adds the ability to deliver last minute
upsell and acquisition opportunities that hit the bottom line.
The GoTrip experience is delivered partly using an XHTML compliant
mobile web site that is search friendly, has Click-to-Call functionality
and it ready to plug-into mobile paid search initiatives.
“I’ve had the benefit of seeing what works and what
doesn’t in Europe and GoTrip works” says Dibble, a mobile media
veteran of over 12 years. He continues “The successes of services
such as Orbitz TLC are just one of many indicators as to the state
of readiness for the travel consumer to interact with brands using
mobile as a medium. This difference between Orbtiz TLC and GoTrip
is that it has more features, more value and it’s a suite of tools
for hotel brands direct”.
“The hospitality industry is about the delivery
of an experience. This doesn’t always mean human,” says Dibble.
“Our solution is not only an acquisition channel, but a powerful
CRM solution”. With high penetration levels of cell phones that
enjoy fast data speeds, have high-res color screens, internet
browsers and are SMS capable, the notion of mobile marketing for
the hospitality industry is highly compelling.
About Screen Pilot LLC
Screen Pilot Group is an innovative digital media, marketing and
technology firm. They focus on customer acquisition and retention
efforts using digital marketing and CRM strategies. More information
about GoTrip can be found at www.MyGoTrip.com or by calling 1.877.2GO.TRIP
(877.246 .8747). Screen Pilot Group can be reached at www.screenpilot.com.
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