April 5th, 2007
Screen Pilot Delivers Mobile Marketing
& CRM Solutions for US Hospitality Industry
Digital marketing & technology firm Screen
Pilot announced today that it is to provide mobile marketing and
mobile CRM solutions for the hospitality industry, enabling hotels
and resorts to engage with over 95% of the US population aged
between 18 and 65.
By expanding its professional marketing services
to mobile phones, Screen Pilot will offer the ability for travel
marketers to execute experiential marketing that can reach consumers
both online and offline by integrating mobile marketing technology
for when they’re on the move.
“Mobile is a compelling opportunity for hotel brands
to capture same-day or last minute bookings, but it is also an
extremely powerful customer relationship tool that enables all
market segments to use,” said Tom Dibble, CEO of the Screen Pilot
Group. “We’re providing the framework and tools to generate new
streams of revenue, improve customer experiences and deliver key
competitive differentiators to all market segments in the US and
soon Europe.”
Screen Pilot is also pioneering the way in which
hotel brands can connect and interact with consumers on the move.
They’re providing a mobile destination for their clients to enable
them to engage with guests and prospects using a feature rich,
XHTML compliant, mobile web site that is mobile SEO friendly and
has Click-to-Call functionality to provide tangible performance
indicators.
“The hospitality industry is about the delivery
of an experience. This doesn’t always mean human,” says Dibble.
“Our solution is not only an acquisition channel for some brands
but a CRM solution for all, geared towards making sure the guest
knows their chosen brand cares about them before, during and after
their stay.”
Mobile marketing and advertising is experiencing
steady growth and success in the US. The recently launched Sprint
Mobile Media Network is enjoying click through rates of between
3% and 5% on-deck and other media networks are reporting similar
successes. With high penetration levels of cell phones that enjoy
fast data speeds, have high-res color screens, internet browsers
and are SMS capable, the notion of mobile marketing for the hospitality
industry is highly compelling.
Dibble, a mobile media veteran from the 90’s where
he created one of the very first mobile advertising platforms
in Europe, says “the marketing opportunity for brands during Mobile
1.0 was green screens, pixilated graphics and data speeds of up
to 14k. We’re worlds beyond those days now and that’s why travel
marketers from brands such as Hilton’s Embassy Suites and Choice
Hotels International are already experimenting in mobile marketing
today.”
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