Mobile Analytics

reporting on mobile marketing campaigns is critical - period

Mobile marketing is a great platform to communicate with your consumers. It's also a great direct response tool and generally speaking, most brands will have a mobile web component to their marketing mix with an array of extensible marketing tactics to support them.

What will you know about how effective your mobile strategy is? Will you know how many phone calls each inidividual mobile initiaitives such as mobile PPC, SMS campaigns, above the line campaigns and others generate for your call centers? How are you going to know what type of content to serve to users?

Mobile browsers are different in many respects when compared to regular internet browsers. If you use Google Analytics for example, don't expect it to work on 99% of the mobile browsers out there. Tracking mobile web performance is only one aspect of your mobile strategy you need to consider. If you use SMS as an integrated mobile strategy, you're going to want to also know how many phone calls your efforts generate. With our blend of proprietary technologies and market leading analytical software firms, we can provide a wealth of information on your mobile marketing campaigns that you just don't get today.

Screen Pilot have been in the mobile space since the late '90s. Our CEO helped to pioneer the mobile marketing landscape in Europe, so we really know what we're talking about when it comes to mobile marketing.