All travel brands struggle with abandoned bookings. It is just the nature of working in an industry with a longer sales cycle and higher price tag than most B2C businesses. Just because someone is abandoning their cart, however, doesn't mean they are a lost cause. In this addition of Screen Pilot's Marketing Moments, we explore exactly why travelers abandon their bookings, how you can optimize for conversions once someone is in your booking engine, and ways that you can turn lost bookings into revenue.
All travel brands struggle with abandoned bookings. It is just the nature of working in an industry with a longer sales cycle and higher price tag than most B2C businesses. Just because someone is abandoning their cart, however, doesn't mean they are a lost cause. In this addition of Screen Pilot's Marketing Moments, we explore exactly why travelers abandon their bookings, how you can optimize for conversions once someone is in your booking engine, and ways that you can turn lost bookings into revenue.
