Screen Pilot looked into its very own crystal ball and returned with a few interesting predictions for 2012. It will be a year where mobile will go beyond anything we have experienced previously. As time progresses, we forget what the world was like when we didn’t multi-task all the time, simply interacting face-to-face. Although this may be creating challenges for our human interactions, it is providing new opportunities in marketing. Here are a few trends we expect to see in the marketing world of 2012:
Mobile marketing is growing at an alarming rate. As more mobile devices flood the market, people are using them to shop, buy, and search the web. Forty percent of Google mobile search queries are local, according to Screenwerk. You simply must incorporate mobile into your marketing strategy, no excuses.
Also, the time has come to create a mobile website for these devices. Your big flashy site may look great on a PC but when viewed on a mobile device it probably doesn’t render correctly or it may involve lots of scrolling putting off your potential customer. Again, we aren’t joking, this isn’t going away and you must stay relevant.
Let’s use Hotel 718 as an example of a standard site and a mobile site:
As more smart phones flood the market, more people are going to find it easier to participate in social media. Facebook is everywhere with advancements in the Facebook Open Graph. In case you haven’t noticed when you are signed into Facebook and traveling around the web, sites cater information to you and address you personally.
Here is an example of the open graph in action:
You can see what are friends are doing from the TripAdvisor site when you are signed into Facebook. It has personalized the experience for you so that you can do more than just “Like” something or share it. With Facebook integration appearing on many sites, it is essential to integrate social media in your own website.
Hotel 718, a boutique hotel in Brooklyn NY is an excellent example of social media integration with their CONNECT page. The guest is able to connect with Hotel 718 on the various social networks and even sign up for email marketing, providing the hotel a simple way to develop relationships with their guests.
Also, keep your eyes out for more QR codes. I expect with more people owning mobile devices and smart phones, we will see those popping up in advertising and marketing materials everywhere. You will first want to have a dynamic mobile website and then you can venture into the world of the funky little QR codes. Use your QR codes to provide interesting content to your customers and be sure to include all pertinent information. There are sites to help you build a QR code or you can always contact an expert, like us at Screenpilot.
2012 is going to be an interesting year with an overall increased mobile emphasis across all marketing and advertising initiatives.
We hope that 2012 is a joyful and prosperous year for you, your family, and your business. Happy 2012 from all of us at Screen Pilot!
If you would like to read more about what to expect in 2012, check out the sources that helped us put together our predictions: