It seems that in the coming weeks, Google AdWords search results will include a +1 button. Users will be able to click to ‘recommend’ your ads. Here’s an example from Google themselves:
Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.
When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.
In summary:
Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see. By helping searchers see more personal, relevant ads, Google believes you’ll see more qualified traffic. We’ll see….