Yahoo & Bing Paid and Organic Search Alliance

Just wanted to update everyone on the recent happenings with Yahoo and Bing. Last year Yahoo and Bing formed an alliance which is now coming to fruition. Starting now until late September, Yahoo will be combining its paid search platform with Bing’s paid search platform, Microsoft AdCenter.  For those of you that we run PPC campaigns for, we’ve begun to migrate your Yahoo PPC accounts over to Bing where applicable and working with representatives from both Yahoo and Bing to ensure a seamless transition.

Another feature of this alliance, is the fact that Bing’s organic search results will now make up 30% of Yahoo’s organic search results. Given that this form of exposure is available to websites, for those clients we perform universal search engine optimization for, Ycwe have been optimizing your websites for the best possible organic results in Bing.

If you have any questions or would like to know more about this alliance, or our universal SEO services, simply contact us.